RESEARCH PAPER

New Forms of Political Mobilization of the Private Sector in China


July 2026

Photo Credit: rawpixel.com

China Governance Lab Graduate Fellow, 2025-2026

Mary Hertz

ABSTRACT

This paper explores how the Chinese government mobilizes private enterprises to participate in Rural Revitalization, a key component of Common Prosperity. The analysis focuses on Alibaba and Tencent, two national champion companies that actively contribute to Rural Revitalization. The paper argues that, despite official claims that Common Prosperity does not entail transferring the wealth of the rich to the poor, the party-state relies on a combination of coercive and co-optation mechanisms to extract resources from private enterprises in pursuit of its developmental and political objectives. Importantly, these mechanisms do not operate as distinct alternatives: individual interventions frequently combine elements of coercion and co-optation, and their use varies over time. By deploying these hybrid strategies across different phases, the state sustains ongoing corporate participation in state-led initiatives.


Introduction

In 2021, following Xi Jinping’s announcement of “a ‘complete victory’ in the fight against [absolute] poverty” (Xinhua, 2021, para. 6), the Chinese party-state launched the “Common Prosperity” initiative. Common Prosperity has become a central strategy aimed at reducing inequality and improving the material and spiritual well-being of Chinese society. The Chinese government frames Common Prosperity as a collective project to be achieved through mutual help and hard work, with the goal of “jointly building and sharing prosperity” (Deng & Li, 2021). More broadly, Common Prosperity signals a shift away from the growth-first model associated with Deng Xiaoping, which has been linked to rising inequality (Diallo, 2021), toward a model emphasizing balanced development and social equity. Common Prosperity encompasses a wide range of projects related to employment, income growth, education, social security, the digital economy, housing, demographic support, and rural revitalization (National Information Center, 2024).

This paper examines how the Chinese government mobilizes private enterprises—specifically Alibaba and Tencent—to participate in Rural Revitalization, a key component of Common Prosperity. Alibaba and Tencent are two national champion companies with distinct political and developmental trajectories. Alibaba began investing in rural development as early as 2017, following the launch of Rural Revitalization, whereas Tencent expanded its involvement in 2021 alongside the introduction of the third redistribution policy. The paper argues that, although officials claim the initiative is not about redistributing wealth from the rich (private firms and wealthy individuals) to the poor (rural residents and migrant workers), but rather about “making a bigger and better cake” (Deng & Li, 2021), the reality is different. In practice, the party-state uses a mix of coercion and co-optation to extract resources from private enterprises in pursuit of its developmental and political goals. Importantly, these mechanisms do not operate as distinct alternatives: individual interventions frequently combine elements of coercion and co-optation, and their use varies over time.

A central arena in which these dynamics unfold is Rural Revitalization, a policy announced in 2017 and institutionalized in 2021, which aims to promote economic development and reduce the urban–rural divide (Han, 2020; Geng et al., 2023). Closely related is the “third redistribution” [1], articulated in 2021 and defined as voluntary contributions from private enterprises, social organizations, and individuals to public welfare (Central Commission for Discipline Inspection, 2023). Officially grounded in “moral power” and framed as charitable giving (Fang, 2022, p. 504), the third redistribution is presented as a voluntary mechanism. In practice, however, these contributions are shaped by political pressure, expectations, and incentives, blurring the boundary between voluntarism and state-directed extraction.

Empirical trends underscore the scale and significance of private sector involvement. Between 2017 and 2021, private enterprises contributed approximately 192 billion RMB to rural development (Ao, 2022; Jiang, 2013). From 2021 to 2024, this figure increased sharply: more than 23,000 private firms contributed over 1.25 trillion RMB (All-China Federation of Industry and Commerce, 2025). During the same period, state investment totaled 850 billion RMB (China Agricultural and Rural Information Network, 2025). These figures highlight not only the substantial role of private enterprises in rural development, but also the growing reliance of the party-state on private capital to implement its development and redistribution strategies.

The essay proceeds as follows. First, I review the literature on state–business relations in China and present my hypothesis. Second, relying on news articles, the Chinese party-state documents, and scholars’ works, I trace the specific measures employed by the Chinese government since 2021. The essay concludes by summarizing the findings.

Literature Review and Hypothesis

In the social science literature, state–business relations in China are commonly analyzed through two principal mechanisms of party-state control: co-optation and coercion. Coercion refers to both formal and informal measures through which the Chinese party-state compels private firms to align with the CCP’s political and strategic objectives, deters opposition, and extracts resources or compliance (Chen et al., 2018; Wang, 2014). Co-optation entails party-state control over private entrepreneurs, but operates by granting access, status, representation, and limited policy influence, thereby incentivizing support for the regime rather than opposition (Chen, 2026). To date, scholars have devoted more systematic theoretical attention to co-optation, while coercion of private entrepreneurs as a mechanism of mobilization remains comparatively undertheorized. In this section, I review existing research on co-optation and coercion in China’s private sector and develop my hypothesis based on this literature.

Co-optation of the Private Sector

Co-optation is a common strategy in authoritarian regimes, whereby leaders incorporate political elites and potential opposition actors to neutralize challenges, secure the selectorate, and gather information about individuals and society (Bueno de Mesquita, 2003; Geddes et al., 2018). In the Chinese context, co-optation of the private sector serves similar political functions, but is also closely tied to the state’s economic objectives. First, the party-state relies on private entrepreneurs and technocrats to sustain economic growth and modernization. Second, private firms possess resources, expertise, and organizational capacity that the state seeks to leverage. Finally, excluding entrepreneurs from political institutions could increase the risk that they emerge as autonomous political challengers (Dickson, 2008). Co-optation of the private sector occurs through several main mechanisms: (a) recruiting private entrepreneurs into the CCP and CCP-controlled bodies, (b) establishing Party branches within private enterprises, and (c) creating institutional links between the Party-state and the private sector through official business associations (Dickson, 2003, 2008, 2012).

Since the reform and opening-up period, the Chinese government has primarily relied on co-optation to manage the private sector, seeking to incorporate new economic elites who can “invigorate the party with new ideas and goals” while supporting economic growth (Dickson, 2000, p. 517). A central objective has been to transform entrepreneurs into politically embedded actors, specifically, businesspeople who join the CCP after achieving economic success. This incorporation has been facilitated through key political institutions, most notably the People’s Congresses and the People’s Political Consultative Conferences (Chen, 2026). By controlling access to these institutions while selectively including private entrepreneurs, the party-state creates channels through which potentially disruptive demands can be expressed, contained, and managed. As a result, these bodies function as arenas for incorporating business elites as “putative partners in governance” (Chen, 2026, p. 181). Another important mechanism of co-optation is the establishment of CCP branches within private firms. In exchange for accepting Party cells, entrepreneurs often receive preferential access to local governments, policy support, and regulatory benefits (Dickson, 2008; Chen, 2026). Together, these institutional and organizational strategies embed private actors within the party-state while aligning their interests with regime priorities.

A further mechanism of co-optation operates through official business associations organized along corporatist lines, including the Self-Employed Laborers Association, the Private Enterprises Association, and the Industrial and Commercial Federation. These organizations function as institutional “bridges” between the party-state and private firms, incorporating entrepreneurs into regime structures while facilitating oversight and information flows (Dickson, 2008). At the same time, they provide members with managerial, financial, and legal services, thereby supporting business development and signaling state backing for the private sector. In return, these associations mobilize entrepreneurs to participate in socially and politically valued activities, such as philanthropy, that reinforce alignment with regime priorities.

In sum, the existing literature provides a well-developed account of why and how the Chinese government co-opts the private sector. However, much of this scholarship predates recent shifts in state–business relations under Common Prosperity, suggesting that newer forms of co-optation may involve previously undertheorized mechanisms. In addition, the literature offers limited insight into when and under what conditions the party-state deploys specific co-optation strategies. Building on this literature, I hypothesize that in mobilizing the private sector to participate in Rural Revitalization, the Chinese government will rely on the co-optation mechanisms outlined above. These strategies enable the party-state to monitor and guide private firms while maintaining entrepreneurs’ contingent support for authoritarian rule.

Coercion of the Private Sector

As noted above, coercion of the private sector remains comparatively undertheorized in the literature on state–business relations in China. Existing research has instead focused more systematically on state repression of non-governmental organizations (NGOs) and ordinary citizens, offering important insights into coercive mechanisms and patterns that may extend to the private sector.In what follows, I draw on these bodies of scholarship to identify relevant forms of state coercion and develop hypotheses regarding how the Chinese government coerces private firms in the context of Common Prosperity.

Research on state coercion in China highlights a diverse repertoire of repressive strategies directed at non-state actors. In the NGO sector, the government employs both “rough” coercion—such as threats of violence, forced evictions, detention, and criminal punishment—and more “sophisticated” measures, including restrictive laws, burdensome registration requirements, and tighter control over funding sources (Franceschini & Nesossi, 2018, p. 115). Under Xi Jinping, these practices have intensified and become more institutionalized, contributing to NGO closures, reduced organizational scope, and the redirection of activities toward less politically sensitive areas. This shift is also reflected in official discourse, which has moved from Hu Jintao’s emphasis on “social stability” to a broader focus on “national security,” enabling more proactive forms of repression (Fu & Distelhorst, 2017, p. 120).

For ordinary citizens, the state similarly combines multiple coercive tools to deter collective action. Online, censorship and monitoring systems selectively delete posts, suppress information about protests, and prevent the formation of large-scale mobilization (King et al., 2013). At the same time, recent research shows that surveillance functions are increasingly outsourced to private firms and to commercial arms of state-owned enterprises, thereby extending the state’s monitoring capacity (Ong et al., 2026). Offline, coercion often operates through relational mechanisms that leverage personal networks rather than relying solely on formal state agents (Deng & O’Brien, 2013). Individuals with social ties to potential protesters, such as relatives, colleagues, or local officials, are mobilized to apply pressure and discourage participation. In addition, the state has expanded its coercive toolkit by relying on non-state brokers and hired agents to carry out intimidation, harassment, and, at times, violence, allowing for plausible deniability while maintaining effective control over dissent (Ong, 2022).

Regarding state–business relations, Leng’s (2025) recent book makes an important contribution by identifying two forms of “hidden” political services that officials extract from firms: visibility projects and societal control. Visibility projects refer to large-scale infrastructure and public works—such as bridges, stadiums, and industrial parks—undertaken not primarily for developmental purposes, but to signal officials’ competence to superiors within China’s non-electoral promotion system. Because these projects are often costly and unprofitable, officials shift the financial burden onto firms. While state-owned enterprises (SOEs) can absorb such costs due to soft budget constraints, private firms—operating under hard budget constraints—face greater financial strain. When such projects generate public opposition, officials confront a second imperative: managing unrest while avoiding direct responsibility. Firms are then deployed either as allies, to help suppress or appease protests, or as scapegoats, to absorb public blame for policy failures. Leng argues that SOEs are better suited for large-scale suppression due to their institutional authority, whereas private firms are more effective scapegoats because of their political vulnerability and dependence on state actors.

Beyond these functions, Leng identifies additional coercive instruments, including implicit threats of retaliation, such as tax audits and unannounced regulatory inspections, as well as more direct forms of economic pressure. These include the suspension of procurement contracts, the withdrawal of state support, and even the shutdown of entire sectors. Such measures are enabled by deliberately vague regulatory frameworks, which grant authorities substantial discretion in disciplining private actors and extracting compliance.

While Leng (2025) advances our understanding of how the state coerces firms, her analysis is empirically focused on specific sectors, particularly waste management and public transportation. This paper extends this line of inquiry by examining how coercive mechanisms operate in the context of major private corporations. In addition, existing research offers limited insight into the conditions under which different coercive tools are deployed. Building on this literature, I hypothesize that the Chinese government employs a range of coercive instruments, including regulatory pressure, tax investigations, contract suspensions, and targeted shutdowns, to compel private firms to align with state objectives.

Mobilization of the Private Sector

This section examines how the Chinese party-state mobilizes Alibaba and Tencent to participate in Rural Revitalization. I argue that the mobilization operates along two key dimensions. First, it unfolds as a two-stage process: between 2021 and 2023, the government relied more heavily on coercive mechanisms, whereas from 2023 onward, it shifted toward co-optation strategies. Second, mobilization is not a binary process divided neatly between coercion and co-optation. Rather, both types of mechanisms vary in intensity and frequently overlap in practice. The party-state combines these tools to discipline private firms while securing their continued participation in rural revitalization.

Coercion of the Private Sector

With the onset of the Common Prosperity initiative, Alibaba and Tencent became central targets of intensified regulatory scrutiny. In 2021, both firms were subjected to antitrust enforcement under the Anti-Monopoly Law, which governs monopoly agreements, abuse of market dominance, and related practices (Bai et al., 2025, p. 2). Alibaba was fined USD 2.8 billion for its “pick one out of two” exclusivity practice (Nian, 2021, para. 5), while Tencent was ordered to terminate its exclusive music licensing agreements (Nian, 2021). Regulatory scrutiny persisted beyond these initial actions. In 2022, both companies were penalized for failing to properly disclose past transactions, with Alibaba involved in five cases and Tencent in fourteen, each carrying potential fines of up to 74,000 USD per case (Reuters, 2022). In 2023, additional regulatory intervention targeted Tencent’s core business, as new gaming restrictions triggered investor panic and wiped out over 43 billion USD in market value (Tan & Cheng, 2023).

Following the initial regulatory crackdown in April 2021, both Tencent and Alibaba announced that same year that they would each invest up to 100 billion RMB in social responsibility and Common Prosperity–related programs by 2025, signaling their participation in the third redistribution. Tencent structured its commitment in two tranches: a 50-billion-RMB pledge in April 2021 for sustainable social value initiatives, followed by an additional 50-billion-RMB allocation in August for a dedicated Common Prosperity program. Alibaba, in turn, established a permanent internal body to manage its 100-billion-RMB investment, with a mandate spanning technological innovation, support for small and medium-sized enterprises, and assistance to vulnerable groups (Nian, 2021). Importantly, these headline figures may understate the scale of corporate contributions. By the end of 2022, Tencent had reportedly already disbursed approximately 75% of its pledged funds, and some estimates suggested that its total commitments could have reached 200–300 billion RMB (Yahoo Finance HK, 2022). At the same time, publicly available data do not provide a clear or comprehensive accounting of the total amounts ultimately spent by either firm under the Common Prosperity framework.

Another coercive mechanism—one that also incorporates elements of co-optation—is the state’s acquisition of so-called “golden shares” in private firms. These shares typically represent only around 1% of equity but grant disproportionate rights, including enhanced voting power, veto authority, and, in some cases, limits on other shareholders’ influence (Wu, 2025; Bloomberg News, 2021). In authoritarian contexts, such arrangements are often interpreted as signaling the subordination of private firms to state authority (Wu, 2025). In the cases of Alibaba and Tencent, the state acquired 1% golden shares in early 2023 (Reuters, 2023). This move differs from earlier antitrust interventions in form, shifting from external regulatory punishment to internalized influence over corporate governance. However, it is not necessarily less coercive. Rather, it reflects a hybrid mechanism: while the state embeds itself within the firm, resembling co-optation strategies such as the establishment of CCP branches, it does so under conditions shaped by prior and potential regulatory pressure.

Taken together, this evidence shows that the Chinese government relies on highly coercive, law-based regulatory mechanisms, including antitrust enforcement and sectoral restrictions, which can significantly disrupt firms’ operations and market value. At the same time, coercion is closely intertwined with co-optation, as seen in the example of purchasing “golden shares.”

Co-optation of the Private Sector

Notably, the Chinese government did not immediately rely on co-optation after the launch of Common Prosperity. Instead, co-optation measures became more prominent only after 2023. This shift followed a sharp decline in private sector confidence, including a loss of over 1 trillion USD in market value among internet firms, alongside broader post-COVID slowdowns in growth and consumption (Dang, 2023; The Wall Street Journal, 2023).

First, in 2023, the Chinese government introduced a 31-point plan aimed at promoting the development of the private sector by improving the legal, policy, and market environment and fostering entrepreneurial confidence (People’s Forum Network, 2023). This initiative was accompanied by the creation of a dedicated Private Economy Development Bureau under the National Development and Reform Commission (NDRC), tasked with ensuring policy implementation. The bureau functions as an institutional interface between the state and private firms, coordinating tax incentives, facilitating access to financing, and opening sectors such as infrastructure to private investment (Xinhua, 2023). It also provides a structured channel through which entrepreneurs can communicate concerns regarding regulation and enforcement. In this sense, the bureau operates as a mechanism of co-optation: it incorporates firms into state-led governance frameworks while aligning their interests with policy objectives, extending beyond the more decentralized and voluntary participation seen in traditional business associations.

Second, between 2023 and 2024, the Chinese government formally concluded the intensive regulatory campaigns targeting major platform firms. In July 2023, regulators imposed final fines totaling approximately 1.3 billion USD on Ant Group and Tencent, signaling the end of the investigation phase. This was followed in August 2024 by the State Administration for Market Regulation’s declaration that Alibaba had completed its three-year rectification process. Together with the introduction of the 31-point plan, the end of rectification marks a shift from overt coercion toward a more co-optation mode of governance. Under this framework, firms are expected to internalize state priorities and demonstrate alignment with national goals, while in return benefiting from a more stable and supportive regulatory environment. Compliance and public commitment thus become the implicit conditions for regulatory normalization. The supportive policy environment is further reinforced through targeted tax incentives that encourage corporate participation in state-endorsed initiatives. Firms receive tax benefits for charitable donations, including deductions of up to 12 percent of annual profits, with excess contributions carried forward for up to three years (Jiaxi Business Services, 2026). This effectively lowers the cost of participation in Common Prosperity–related activities while enhancing firms’ public and political standing.

These dynamics point to an evolving strategy in which co-optation is increasingly intertwined with prior or latent coercion. Rather than relying on voluntary participation alone, the party-state now operates through a more conditional form of co-optation, in which firms are expected to proactively align with state priorities in exchange for regulatory stability and policy support. In this sense, co-optation has become more structured, directive, and closely linked to the broader coercive environment in which private firms operate.

Conclusion

This paper set out to examine how the Chinese government mobilizes Alibaba and Tencent to participate in Rural Revitalization. It advanced two initial expectations: that mobilization would rely on coercive and co-optation mechanisms identified in the existing literature. The findings, however, refine these expectations in two important ways. First, mobilization unfolds as a sequenced process under the Common Prosperity framework: the party-state initially relied more heavily on coercive measures (2021–2023) before shifting toward co-optation in 2023 in response to weakening private-sector confidence and a broader economic slowdown. Second, the analysis demonstrates that the boundary between coercion and co-optation is blurred. Rather than operating as distinct or alternative strategies, these mechanisms form a continuum: coercive interventions often produce co-optation outcomes, while co-optation itself is frequently conditioned by implicit or prior coercive pressure. Therefore, mobilization is best understood not as a binary process, but as a calibrated combination of instruments that vary in intensity and are deployed over time. The essay also shows that the third redistribution is not purely voluntary. Instead, it is embedded in a broader institutional and regulatory environment that incentivizes, and at times compels, private firms to contribute to state-led initiatives. As a result, companies are driven not only to comply but to engage in “proactive alignment,” signaling support for state priorities in order to mitigate political and regulatory risk.

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